Urban Dictionary defines pinkwashing this way: The act of using breast cancer to guilt consumers into buying a product which, if it had not been for the advent of aiding the cure for cancer, they would not have bought. The "think before you pink" campaign defines it as "corporations trying to boost sales by associating their products with the fight against breast cancer. Pinkwashing is a form of slacktivism--a campaign that makes people feel like they're helping solve a problem, while they're actually doing more to boost corporate profits." An eye-opening history of the Pink Ribbon can be found here.
In the TOY department, I snapped this.
Sigh. I lived in Montana long enough to thoroughly understand the Second Amendment and the historical reasons that our right to bear arms is both protected and controversial. I am not an advocate of strict gun control measures, but this seemed a touch ridiculous.
Finally, in the Guns & Ammo department, I snapped this:
The kindly clerk even asked me if I wanted to hold it. I grinned and declined. In fact, I am a pretty good marksman, but it is solid training and practice that makes a person a good marksman. I can't imagine that a person who takes sporting seriously would EVER use such a gun. In fact, if I saw a person packing one of these, I would quickly RUN the other direction. The clerk said I would be surprised to know how many they actually sell. In the interest of full disclosure, these pink products are NOT a part of Breast Cancer Awareness Month.
I don't avoid pink. In fact, I am likely to appear in it during the winter months, but I am certainly not going to buy any product because of these campaigns. Our local Sunday paper was printed on pink paper. It featured ads for pink TicTacs, pink dog food, pink batteries, pink tampons, pink WetOnes, and pink "living gloves." This article provides some guidelines on surviving Breast Cancer Awareness month:
- How much money from my purchase will actually go to the cause?
- What is the maximum amount that will be donated?
- How much money was spent marketing the product I want to buy?
- What organization will get my donation, and what types of programs do they support?
- What is the product manufacturer doing to assure that its products are not contributing to causing breast cancer?
I'm wondering what ridiculous pink items my readers might have come across this month.