Wednesday, May 16, 2012

Subversive Shopping

Watch Triangle Fire on PBS. See more from American Experience.

Weeks ago,  jesse.anne.o mentioned a call to action for garment workers that involved wearing a t-shirt into stores that sell fast fashion.  The call to action, with its four pointed questions, was designed to highlight the lessons that Americans first learned with the tragedy of the Triangle Shirtwaist Fire.  Shortly afterwards, @ProfRagsdale brought this excellent documentary to my attention and in the middle of an evening of reading blogs, I was sidetracked and mesmerized for an hour by what I learned about this bit of labor history.
 
With the best of intentions, I dug out one of my two thrifted white tees, read up on Reva's instructions for making tees with transfers (a first for me) and planned to wear the result when I visited the H&M store in KC.  Unlike garment workers, some of whom labor 7 days a week and work as much overtime as possible, I had the luxury of an entire Saturday to fuss and fume over my t-shirt.




You likely cannot read the subversive questions on the shirt.  They ask: 

In your factory, are the doors locked?
In your factory, are the windows barred?
In your factory, are the elevators locked?
In your factory, do you have access to fire escapes?

These questions are important to ask.  A 2010 report to determine the state of the fashion industry found that fast fashion was getting faster.  Since 2006, Forever21's sales grew by 25% and H&M's grew by 13%, while sales at department stores with middle price points had fallen by 4% (source).   Much of H&Ms clothing is manufactured in Cambodia, where garment work is the third-largest income generating industry.

This AlterNet article details the stories of 3,000 workers losing consciousness in 17 separate "mass fainting" incidents at 12 of Cambodia's 300 registered garment factories.   H&M rushed to investigate those cases where garments were being produced for them and discovered no plausible causes for the faintings.  But, mix tolulene--the chemical at work in "huffing" and certain factory conditions like heat levels, ventilation, lack of dust masks, chairs, lighting  and medical staff and we have a possible correlation.

"Perhaps the real question is:  how did Cambodian garment exports increase by 24 percent last year--with double-digit percentage increases the year before that and another double-digit jump expected this year, too-with only 3,000 workers, with inadequate food, health care or safety facilities, falling to the ground from exhaustion." (source)

H&M has ramped up its corporate social responsibility efforts in recent years. You can read about its concern about water usage, promoting women, and workers' rights here.  But the fact remains that the outfit you buy at H&M will cost you less than a Bangladeshi worker is paid in a month.
 
I like the way that Vivienne of the Vivienne Files put it in a recent post:  "If I don't want to work in a sweatshop, I should never buy things made in a sweatshop."

I almost never wear t-shirts with a message across my chest.  Do you think I followed through on wearing this to shop at H&M?  I'll reveal the truth on Friday.

54 comments:

  1. The Stylist and I watched the PBS documentary and as I type this she is laying out a tiny little "selection" of clothes a lassie of 9 would have owned if she'd worked in such a factory. She has laid out one dress, two over-aprons, one hat, one coat, one pair of boots. I told her that she would get hand-me-downs (she already does, so it's no biggie for her) and she would probably have one "good" dress for Sundays. I said her family would probably buy a bolt of fabric to make clothes at home for the whole family. We checked out the inflation converter and she was shocked to see how a 75 cent blouse was nearly half a day's wages. Thank you for sharing this wonderful post Terri, I realise my response probably isn't what you're looking for, but it inspired an exciting opportunity to make history alive for my little one. xo

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    1. Desiree--I'm so glad that the film made an impact on the Stylist. Years ago I took my three daughters to the ruins of an old textile mill in our area...to discuss the time that child labor existed. It would be cool if you let the Stylist write a post about her realizations!

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  2. Such a provocative post, Terri. I haven't seen the documentary yet, although I've studied the Triangle disaster. It makes me sad and angry that so many have suffered for the profits of a few. Love your new tee and its questions.

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    1. Patti--I thought I knew a lot about the Triangle disaster myself, but this documentary helped me FEEL the trapped feeling those workers must have felt.

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  3. A great post is one that makes me think and this one did. It is difficult to avoid clothing from sweatshops even if you don't shop places like H&M. This makes me more determined to try to avoid such clothing tho.

    I like the tee shirt and I'm betting you DID wear it.

    Darla

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    1. Darla--well, I'm not yet telling if I wore it or not, but it is an issue that privileged American consumers need to think about.

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  4. I love this post Terri. I just truly wish that everyone would be compelled to look at their shopping habits and realize that the dollar you spend means something in this world.

    Can't wait to see if you wore the tee and I think you did.

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    1. Jamillah--A dollar is a political thing. I've been reading a fascinating book about a man who has been living without money for over a decade...and it really has made me realize just what a consumerist world we live in.

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  5. This is very interesting Terri. Unfortunately walking into a fast fashion store with one of these tees will only be viewed by unknowing employees who probably don't care. What if we all took a photo of ourselves in the tees and mailed letters to the companies? But, they're so far gone making compromises and balancing profit sheets they'd likely not make any changes at all. Best to at least educate the shoppers inside the store I guess. hmmm

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    1. Joni--I suspect that you are correct. If their employees are like so many of my students, their reading skills are not very high to begin with. We do need to get the message to higher ups, but the more I read about this issue, the more I realize that management only investigates the production trail to a certain point. They are likely to accept the assurances of the plant manager...and not go much farther.

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  6. Of COURSE you wore it! (am I right?) This keeps coming back to me....and as a (primarily) style blogger, it gives me pause. Look, I want to wear the cutest H&M and F21 clothes like everyone else. But at this point, for me, there's just something that feels dirty about it. Like by shopping there, I'm an active participant in an injustice. Heartbreaking. Thank you Terri, I always love your posts. They make me think, and I'm so thankful to you for that! Hugs! ~Serene BTW, you are correct. WW2 was a big influence on how my mom's family made the choices they did.

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    1. Serene--I will explain on Friday. There ARE cute clothes in these stores...and I know what you mean about "dirty." And thank you for answering my question about your mother and grandmother.

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  7. I'm guessing that you will have worn that t-shirt, having gone to the trouble to make it! Some time back I looked at Wikipedia's list of fast fashion retailers. I remember I liked C&A when I first moved to the UK and was sad when it left Newcastle. Next carries petite clothing and I've bought a few suits there. I was thinking about investigating Gap jeans, but guess I won't be doing that now - I'd have to go down to the MetroCentre (Europe's largest mall - built by the same folks who gave Minnesota the Mall of America). I hate the Metro Centre - it wears me out and I'm always lost. In any case, the few times I've seen Gap clothing in department stores I've always wondered what was the big deal. Nice colours but really cheap fabric and not what I'd call reasonable prices.

    Given the overwhelming number of choices out there for buying clothes (well, for non-petites, anyhow), narrowing the field a bit is not particularly difficult. On the other hand, I hear bad things about Nike and Reebok, however, and I'm stuck. I don't buy their shoes as fashion, I buy them to run and running shoes have to work right. I've already spent a small fortune on shoes that didn't, so I have to confess to being inclined to stick with the ones that do. I guess we have to make the ethical choices where ever we can and to live with the ones we can't.

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    1. Shelley--You've mentioned several fast fashion sellers I'm unaware of. I understand that Zara is the largest worldwide, but they have no store in the KC area. I totally agree about avoiding malls...but this project has forced me into several that I've avoided for years.

      The Alternet article mentions Nike. And, yes, I think we just have to make the best of all of the wonkiness created by globalization.

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  8. I attended a presentation on a related topic, and audience members were urging everybody to "Buy American." The speaker replied that he could direct us to (illegal) sweatshops here in the U.S. This is an overwhelming, systemic problem. Widespread consciousness-raising (media, documentaries) may be the only thing that will effect real change. But your Tee shirt is a start! I will look forward to reading what happened on your trip to the store.

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    1. Anne--There are "sweatshops" in the US. The Alternet article has an extensive discussion of what exactly constitutes a sweat shop. In some ways, we may be imposing our American sensibilities about workers rights on developing countries...but I don't want to wear anything that caused another person to faint in the making.

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  9. Kudos to you for wearing that tee and raising awareness. There's been some brilliant documentaries on British TV about the terrible conditions of garment workers (both in Asia and, more worryingly, here in the UK). Although the fast fashion outlets are held largely to blame there's a huge amount of designer and upmarket brands that produce their goods in the same factories and have the cheek to charge an even higher margin. x

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    1. Vix--I may need to track down those British documentaries (BBC?). I agree that designer and upmarket brands should be held to the high standards as well. I could probably wear this t-shirt to the remainder of the stores I plan to visit for my project.

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    2. Terri, I'm not sure if this will work but I've tried to link to the BBC series, Blood, Sweat & T Shirts:
      http://planetgreen.discovery.com/tv/blood-sweat-tshirts/blood-sweat-tshirts-episodes/season-premiere.html

      Also: http://news.bbc.co.uk/1/hi/uk/7824291.stm

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  10. Wicked cool jacket over a tee with a great message. I'm trying to learn to support better companies that have better practices. I can't always afford it, which is when I go support my local thrift stores. I think the hardest part is that there is not a lot of transparency for consumers to see where are goods are coming from.

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    1. Megan--Thank you. For some inexplicable reason, I've been collecting a lot of "gold" pieces and may have to do a series of "Midas Touch" looks. I think these practices are part of why I don't try to wean myself from thrift stores.

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  11. You hit me in a soft spot- I avoid fast fashion but see it around me, everywhere. Especially hard to deal with since fashion bloggers eat FF for breakfast. Most of us can't afford to be trendy without the exploits of these companies. What can we do? I feel sometimes I do my part but it's a drop in a vastly overflowing bucket.

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    1. Bella--I think it IS possible to be "trendy" by shopping at thrifts...but we may be taking our cues from trends created by the industry. It is an ethical dilemma, but I have always felt that thrifting absolves us a bit of the guilt.

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  12. Thank you so much for enlightening me, Terri! Apparently I'm very naive - I believed H&M when I read on their website how carefully they watch the factories they cooperate with. And now I see that both UK and US have sweatshops too. Who can I trust? To change things I think changing the way other customers feel is a great place to start. I'm going to make myself a t-shirt with the four questions - and I will wear it, to H&M, to Zara and any other Fast Fashion place I can think of! Oh, and you look great in these pictures!

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    1. Kaffesoester--I think H&M is making some effort to be "responsible" But I sometimes suspect that their investigations only go so far--accepting the assurances of a plant manager, without doing more. I'm pleased to hear that you'll make a t-shirt. I think I may wear mine each time I shop, fast fashion or not.

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  13. Another long comment, Terri! (I bet you did wear that awesome shirt!)

    My grandmother, who died last year at the age of 96, would have cheered you on. She and her sister (both Italian immigrants) were stalwarts in their local chapter of the International Ladies' Garment Workers' Union -- one of the first U.S. unions to have a primarily female membership.

    Thanks to you, Terri, I got curious and found this blog post about the ILGWU, Look for the Union Label, on Patchwork Underground.

    The move to overseas manufacturers in the name of cost-cutting and "fast fashion" hurt the ILGWU. But at least I know now that they're still around -- they allied with other unions to form UNITE HERE.

    Like Megan Mae and the other commenters, I'm working to raise my own awareness on ethical manufacturing. And I agree that thrifting is an excellent alternative when locally-made or union-made clothes are too expensive.

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    1. Virago--Yeah for your grandmother and great aunt! And I will definitely check out the link you've provided. I am married to a union carpenter, who retired after the recent economic down turn. I have very strong feelings about worker protections in all industries and am often appalled by Americans dim understanding of the fights that preceded the rights that often are bargained away. I think the best any of us can do is do what we can to be aware.

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    1. a Commenter of few words. Welcome to Rags.

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  15. This is why I never miss a 'Rags' post! You educate, raise awareness and wear a t-shirt that you created yourself as you plan your next installment in investigative journalism. Drives home the concept that everything that we do is political!

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    1. Judith--You're right that our dollars and our thoughts have political implications...

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  16. I think regardless of whether you wore the shirt or not, the point is that you're thinking about it, and blogging about it, opening up the conversation to think about where our garments come from.

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    1. Meri--Yeah for your comment. I would love to have a chat with a clerk in a fast fashion store...just to see how aware they might be.

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  17. THank you so much for bringing these issues to attention. In my last week of class I have my students read about and think about activism... I'll bring this case to their attention!

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    1. Kjerstin--I'm awestruck. Please do mention this case...and encourage them to make their own t-shirts!

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  18. You always make me think in such a much larger way,Terri. Thanks a lot.....LOL! Kidding ;) I love your passion and I love the way you make us all stay aware of what is important.
    Hugs always
    Reva

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    1. Reva--I could not have done this if you hadn't written the post about making transfer tees! So, I owe you one.

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  19. That's a great t-shirt and a thought-provoking post. I dislike the fast fashion industry for many reasons, not least the working practices of their factory suppliers. But I can see that for many people, the prices are irresistible, which ensures the companies continue in their exploitative ways. Campaigning and education are ways to address this; so is charity/thrift shopping. xx.

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    1. Curtise--I think if I was a young shopper with limited dollars, the ethics of what I chose to wear would be the least of my concerns. I probably come off as a nagging mother in these posts...

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  20. Thank you for this post. It's a huge part of the reason I won't set foot in F21, H&M, and other similar stores now.
    --TS

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    1. ThriftedShift--Welcome to Rags! And yeah for a consumer who avoids "disposable" clothes.

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  21. I love that reading your blog always challenges me to think about more than just pretty things. I love the thought behind your shirt, and I hope you did wear it!

    I've worked in a H&M type store before, and I found it hard to resolve the fact that I needed the money with the fact that I was contributing so heavily to fast fashion & wastage (not only of clothing, but packing materials etc.). I think it's probably a dilemma that many fast-fashion-store employees face - they don't always want to support the system, but they rely on that source of income to survive.

    Now that I no longer work in fashion retail I'm working on increasing my thrifting, buying from local handmade businesses & reducing what I buy from unethical fast fashion stores.

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    1. Stacey--I don't think you need to feel badly about working there. It is the same dilemma as the garment workers all across Asia--if they could afford to complain, they would not work there.

      The more of these post I do, the more of a die-hard thrifter I become.

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  22. wow, thank you for bringing this to my attention! it's so sad to think all these people are being abused in these clothing factories. you've really challenged me to think about where i buy my clothes.

    http://spinning-threads.blogspot.com

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    1. Claire--Articles I've read suggest that price-point is the biggest factor in American consumers clothing purchases, even more so than quality, which is why stores like this do so well here. But, there are ways to get around it...by thrifting and swapping.

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  23. This is a wonderful post Terri. I'd not heard of the fire but wiki'd it and found that is how ILGWU started. Union made is probably the only way that you can be sure a garment's maker (the person, not the company) does at least have some of their rights taken care of.

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    1. Narda--I look the ILGWU tag in items I thrift, but they are fewer and farther between these days.

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  24. thank you for this. too bad that message won't fit on a pair of nikes.

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    1. Mrs.ER--Oh, but we could the message on the sole of a pair of Nikes. We would have to create a rubber sole with the same message carved out and that way we could leave a footprint everywhere we go!

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  25. Wow... I have spent my lunch hour watching this - I had heard very briefly about the Triangle Factory.
    I actually searched for my NY map and located Washington Square to place myself there.
    Panama is not a manufacturing country but loving history I just had to know more about this and what came out of it.
    It was just awful to watch and to know that sometimes things have to go to extremes for changes to occur.
    Believe it or not, I can totally relate to things that happen today in my country.
    We had a fire a few years ago on a bus, apparently originated in the air conditioner. Since people would get off the bus without paying, the bus owner had put a lock on the back exit door. When people tried to get off, as the fire was in the front of the bus and ran to the back - they were trapped. Some were able to jump out the window but 18 people burnt to death on a main street.
    It all goes back to not caring, cutting down costs and greed.
    People forget that the last shirt has no pocket- as the German proverb reads.
    AND YES, you wore it.

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    1. Lorena--It pleases me that you took the time to watch the entire thing...and that you could so easily see the same kind of policies in operation in Panama today.

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  26. I've bought a few things from H&M over the years - the quality can be variable but that said the pieces I got were very well made and I still have them some years after buying them. I have never bought any of their designer collaborations (they always sell out before I can get near a store and the website just crashes) but the recent one they did with Marni looked really lovely. I do think they do some eyecatching things that reference the latest trends reasonably well and cheaply so for people on a budget who like fashion it is great. As for CSR, well I have to say I am as cynical as you however as someone above points out, there is no guarantee these days that high end designers charging several times as much for their clothing are paying any attention to those sorts of things any more so than the high volume low priced clothing manufacturers like H&M.

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    1. Veshoevius--I like the IDEA of designer duds for budget shoppers, but every time I come into physical contact with such items--the fabric and attention to detail just isn't there.

      Is there someone who monitors these CSR efforts or is it always just corporations tooting their own horns?

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  27. Great post Terri. This is part of the reason I'm happy being a minimalist when it comes to clothes.

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